President and CEO
Florida's Great Northwest
Kim Wilmes serves as President & CEO for Florida’s Great Northwest, the 12-county regional economic development organization of Northwest Florida. Kim is responsible for developing a long-term strategic vision to promote the region for economic success.
Prior to joining Florida’s Great Northwest, Kim spent 14 years at Enterprise Florida, Inc. (EFI), the official economic development organization for the state of Florida. As Vice President of Marketing, Kim was responsible for developing and directing a comprehensive and integrated national, international and industry-focused marketing strategy to promote the state of Florida for business.
During her tenure at EFI, she collaborated with many local and regional economic development partners throughout the state and helped launch the state’s new business brand and marketing campaign. Kim also helped develop the Team Florida Marketing Partnership - a coalition of the state’s economic development, utility and business leaders – and helped raise $3.2 million over three years. These funds and a state appropriation of $18.5 million over the course of two years were utilized to support statewide marketing efforts.
Kim brings more than two decades of experience in marketing and research in both the public and private sectors to Florida’s Great Northwest. Kim earned a master’s degree in business administration with concentrations in marketing and decision information systems from the University of Florida and a B.S. in marketing and management with a minor in statistics from the University of North Florida. Kim is a native Floridian and is now a proud resident, along with her husband and two children, of Santa Rosa Beach.
11:00 AM 10/14/2016